Google | Pixel 6 & Watch

We cast for Google Pixel’s double product launch campaign bringing together a diverse cast of real people shot in their own environments for an intimate and authentic project 

• We cast twenty-three real people through a mix of street casting, digital/social outreach, and agency collaboration to ensure diverse representation across various professions and demographics, including creatives, business owners, athletes, and educators. 

• Talent included a fly fisher, a store owner, a speaker maker, a skater, a school teacher, and an architect duo. Laru Beya Surf Group was captured during one of their regular meetups in the Rockaways.

• All talent were shot in their real environments—homes, workplaces, and social spaces—to ground the campaign in reality and nurture a sense of relatability with the core audiences.

• Production - required careful logistics to craft meaningful stories in a tight timeframe. 

• Delivered twenty-three individual films, an anthem film plus key visuals and social assets.