Good Things Happen is a female-owned, full-service production company creating transformative storytelling that sets brands apart. Founded and led by Amy Fletcher, we specialise in a bespoke approach to film and stills that answers the challenges brands face in an ever-changing world of audience behaviour, emerging technology and creative innovation. 

With over ten years experience working with the world's leading brands, we see ourselves as an extension of your team, fostering meaningful collaborations that enable us to understand the nuances of your brief. From intimate closed sessions with mothers and their newborns to complex twenty-eight-day shoots across multiple locations with a cast of hundreds, our agile team has meticulous attention to detail, knowing that the process is as critical to the outcome. 

Good Things Happen is headquartered in London and has offices in Los Angeles, New York, Barcelona, and Tokyo. Together, we create fully efficient, streamlined 360-degree productions that meet every project's needs.


Selected Clients: Google, Nike, Meta, Levi’s, PayPal, Amex, ON, Amazon, Samsung, Dare2B, Lacoste, Jim Bean, Footlocker. 


Our Community

Our community encompasses Good Things Happen, our full service production company and Anecdote, our casting agency specialising in a with real people and communities ensuring every brand project credibly resonates with its audience.

How we work

Our mission is to make Good Things Happen, together. We see ourselves as an extension of your team, understanding the nuances of your brand and brief, working by your side every step of the way from the boardroom to the set. 

Work with us

We collaborate with a range of clients from the world’s leading brands to agencies, charities and start-ups offering a curated experience that adapts to the needs of your project. 

Our Values

We are passionate about moving the industry forward, leading the way to a more diverse and inclusive industry, one that is accountable for its environmental impact and community driven.