We collaborated with Lacoste to conceptualise and direct their FW24 Campaign "Back to School" campaign blending high fashion with sports lifestyle.

In House concept ideation creating a new world for FW24 Campaign.
We partnered closely with Lacoste, operating as an extension of their team, enabling us to understand the nuances of the brand and brief in order to deliver the right solution.
Crafted a fresh aesthetic fusing a high end fashion lens with relatable sports and lifestyle breaking stereotypes to create a defining moment for the brand.